Product marketing manager reddit. As an analyst, I work mostly with data.


Product marketing manager reddit In this role, you will drive strategy and execution to bring Thanks! So APMM is Associate Product Marketing Manager and it’s their program for recently graduated students to get into PM roles. I’m not saying these are hard numbers, just a rough estimation on range and distribution. Product Marketing Manager (PMM) Indirectly in Product Process Customer success / experience (CSM/CX) Sales Business or strategy operations Founder/CEO - While you may fail, building and launching a product will provide valuable product experience Highlight the following skills: Texas Scale up (hyper growth, Series A) 16 years, 4 as an IC, 4 as a Senior Director/Director, the rest at VP+ Chief Product Officer MBA, BS In Biochemistry I took a product management course through the Stanford Extension and found it valuable. , your top story about a product launch, working with insights, how you’ve come up with messaging, setting and moving a key metric, working cross functionally). Yes the role being different from company to company is a huge one for me. Hopefully this helps! Here is the gist of the JD, top-level requirements and day-to-day listed items:(didn't include years of experience requirements or degree requirements. Any advise from your end would be very helpful! Usually, the product marketing managers are very product oriented instead of market oriented, for example. So their setup was that each product marketing manager was in charge of a specific product- knowing the entire product inside and out in terms of features, new feature roadmap, the ones causing problems and the ones people love, additionally, they would each be assigned a competitor for which they need to know all the things about the Sometimes I think it can come down to what a firm's perception of what a product manager role is. 18 month rotational program and then you can get a permanent APM/ PM role. ) Hey, check out the Product Marketing wiki (called Tools and Resources in the menu bar), for a list of courses to get started in PMM. Now for me it is: Amsterdam, the Netherlands High CoL Private pre-IPO scale up in software Group Product Manager 4 years as a PM, 4. I always felt that CPG Brand Management and Tech Product Marketing were the two sweetest spots outside of some strategy LDP for a company like Corning. Digital marketing manager in fintech - £50k-£75k annual salary Senior marketing manager in fintech - £75k-90k annual salary I would probably adjust it down £5k-£15k for non finance/non-digital Aug 3, 2023 · Rian van der Merwe’s portfolio (Rian is a product manager with a background in UX) Taylor McCaslin’s product management portfolio (Taylor is a product manager specializing in SaaS products) 5. See comments on PMM's relationship with product, marketing, and sales teams, and how PMMs can add value to the business. Yes, I landed Associate Product Manager role at a fintech startup right after graduation. It stands out from the average Reddit subthread because it’s long, well structured (the Welcome to the Product Marketing community. At my last company a PMM was essentially a marketing manager for a specific target audience/industry for the product (it was a tech company target multiple industries) they came up with the strategy for the year, managed the budget, briefed everything in to the different channel owners, basically oversaw and decided on I applied to an associate product manager role in aerospace and defense as a career pivot, more stability, new and marketable skill and a clear career path. Most importantly, it is unbiased and not affiliated with any 3rd party course, newsletter, blog, website or any other paid platform. I personally feel PMM is a much more interesting and challenging role. For marketing communications + advertising industry professionals to discuss and ask questions related to marketing strategy, media planning, digital, social, search 1. Since then, I’ve spent the last 5-6 years in Product Marketing, and most recently moved to a Director of Product Marketing for a product/market vertical. Hi, I'm relatively new to product management so I apologize if my question is going to come off as incredibly naive. Boom product marketing. Product Marketing is probably the last “speciality” to be added to a team, because up until the function is added, every channel owner is doing a little bit of product marketing work, but it usually ends up a bit inconsistent, disorganized, and disconnected from product As a product marketing manager who used to be a PM and actively recruited for both, I can confirm it was much harder to find a PMM job vs PM. becoming senior product managers, Director of Product, CPO, etc. Build a network within the product marketing group – connect with people in the role you want to move into, ask questions about what they do, and express So sales, marketing, product, and engineering working VERY close together in very short iteration loops to gain market insight, adjust the product, test the change in the market, and repeat the loop. g. I feel like the bay area tends to like to hire younger. ) where the product manager would own pages or features within their sales flow. Prepare responses to common interview questions (including ones you’ve been asked before but wish you’d answered differently) and key functions of the role (e. Product Manager positions. It’s a reasonable assumption that a large portion of the salaries in the +$80k category work in 1st world countries (this term is insensitive, but I couldn’t think of an alternative). From my limited experience of only 1 year on a product marketing team, most PMMs here moved into the role from somewhere else either another team in marketing such as digital marketing or Sales/CS. ). This is a growing space for Product Marketers to connect and share knowledge, resources, strategies and advice and talk through changes in our field. Did that for about 3 years before I was internally recruited to come to marketing as an Associate Product Marketing Manager. From my experience transitioning into product marketing, there are lots of free resources to learn before going near paid courses. I just left my previous role as a digital product manager. They have varying levels of ownership, but usually follow strategic direction from the Product Manager. Today was my first day in my new role as a Product Marketing Manager at an established tech startup. This is really phenomenal of you to do. In larger cities or more competitive industries, salaries may be higher. Naw fr tho, product marketing is just growth marketing but more narrowly focused on positioning. Within a mid-large sized org, joining teams that work intimately with product management make the transition to a product role relatively easier. Explore growth marketing which is more about full business growth and learn how to sell a suite of products and how they’re positioned to different segments, then product marketing becomes easy with that growth expierence I don’t. Worked for 6 months there before moving to the current company. However, my experience has proven me wrong. Reply reply This is pretty much 98% of what you would ever need to ask when interviewing for a product role. This is my resume for my current position: -Company hit a record-breaking $3M product sales for the first time (5% increase from prior year) Product marketing is a niche area of marketing, it is not common to get into product marketing at an entry level, straight out of college. If it’s to learn more about product management in general, you can find cheaper learning resources online. They have both product and marketing responsibilities, yes, but they are better positioned to be part of the product team as a strategic partner. 5 years total experience Dec 27, 2024 · Reddit Inc. Marketing manager is very broad term. Some of the teams that fit this criterion are product analytics, growth, and project management. Here's a general overview of what it's like to be a marketing manager, addressing some of your specific questions: Income: Marketing manager salaries can vary significantly based on factors such as location, industry, experience, and the size of the company. is seeking a Senior Product Marketing Manager (Sr. It does not get you one step closer to a PM job. That’ll beef up your experience and test your appetite for product marketing. Step five in learning how to become a product manager, is going out and meeting some of them in the wild. Received a Marketing Product Manager role this week here are some of the details on the job requisition. If you don't have that, the HR software will reject your application in a matter of minutes. I mentioned everything under 150k like a fool. . In the absence of a product marketer, it is primarily the product manager who takes on those responsibilities. Product marketing manger here for a top B2B SaaS Company. Is this product management, digital marketing, or both? If product marketing is for you… As others have said, take on more key product marketing activities in your role. E. PMM) to lead product marketing for our consumer and community products. You cannot call a PMM “marketing” when the role otherwise responsible is product. Similarly, a product marketer is the CMO of the product - best practice is that all PMM activities informs how demand gen, content, enablement, PR markets/GTM strategy of the product. I’ve researched the role, and know the company’s expectations for it. Users share their opinions and experiences on what makes a good Product Marketing Manager (PMM) and how the role has evolved over time. Through a simple LinkedIn search, I saw most APMMs at Google are either marketing or business majors. Sep 12, 2023 · Picture this: The Product Manager and the Product Marketing Manager, standing as pivotal forces, act as bridges, connecting these diverse teams. I recently interviewed for and was offered the internal role of product marketing manager. I work to get them down to two-week cycles with the goal being “find a market fit, or pivot, fast and often. The money was less than half of my base salary in pharma and frankly I didn’t think I would be the best person for the role after discussing the position with the manager. Hopefully a guy with a solid track record in finance, strategy, & product marketing with a Comp Sci & Eng undergrad degree will be able to make the transition @ age 35. Network in the field. I was just wondering what people do after becoming a Product Manager besides working your way up the ladder in the product field (eg. The first subthread is a bulletpoint list featuring 9 lessons learned after 10 years as a product manager. I’m in similar situation, my salary range says for my role (Marketing Manager) 65k - 150k acc to JD and they asked in first round interview what do I think for salary + sign on + stocks. ” Of course. A lot of places that post product positions are looking for product experience so I recommend that she check out some high-growth start-ups where she can transition out of teaching and into an academic role to start (like education coordinator, instructional coach, content/curriculum writer, etc. Heck, a few of them are good to ask when interviewing a candidate for a product role (especially defining self and product success, company acquisitions and potential reasons why, and self-defining career path outline/desire). Oct 9, 2024 · Product manager salaries vary by industry but are often six figures. I took a cert course before breaking into product. Look the other way whenever a course advertises “taught by a google product manager “. I'm looking to improve my processes and be able to scale up. A marketing manager may mean you're the one person doing everything for a small company. Glassdoor identifies the We would like to show you a description here but the site won’t allow us. Most companies have PMM roles as the most "entry level" product marketing role which requires 3-5 years experience. Ask your manager or other leaders if those types of projects aren’t currently on your Welcome to the Product Marketing community. The two roles are very different. How to do this: The corruption of product manager/ product owner roles leaves a strategic vacuum which many are now filling with product marketing managers. While a Product Marketing Manager might specify 'marketing,' the role isn't confined to this one area. Get the Reddit app Scan this QR code to download the app now Creating this post for questions and updates for the associate product marketing manager program Thank you so much. That often happens when the Product part of the marketing mix is very relevant, like products that require a lot of technical knowledge to market marketers that are very involved in the creation, design, development, and launch of the process. I know on paper what a PMM does, and some high level good practices. Typically we do the following: Create GTM strategies for a product, new features and overall business Usually, the product marketing managers are very product oriented instead of market oriented, for example. According to Glassdoor, the median annual salary for a product manager is around $196,000 as of 2024. As a product manager I had a similar wage but I did soon after made the jump to senior PM. Product Marketers—from what I’ve heard from friends— are more focused on communication, go to market, and user acq. It was about $750 at the time. They called me a Marketing Coordinator but I was more like a marketing manager because I touched everything related to marketing from digital to content to events and partnerships. I’d say a brand manager is more like a product manager than a product marketing manager. In tech companies, a Product Manager is colloquially thought of as the CEO of the product. Working part time within the product marketing dept…coordinate with us to help out with certain projects or allocate a certain number of hours/week to get product marketing experience. Nowadays, product marketing managers are more likely to do customer discovery, market definition, pricing, business planning—tasks that previously were performed by product managers—and product I'm looking to be more efficient working within a larger organization after my company was acquired and my product marketing responsibilities have grown (compared to doing a wider range of marketing functions in the past including marketing programs, demand generation, etc. ) but still work closely with product teams at A lot of the other courses like product school are more fancy marketing. Are E-commerce managers, product managers because they own a customer experience? I’m asking because I’ve seen product managers postings for companies (not tech companies, think retailers, telecom, etc. It was helpful to walk through the fundamentals of being a product manager and required us to do a group project. I had some marketing knowledge from 3 other past internships but I learned a bulk of my skills on the fly. Join a medium to large sized product company, and then internally move to a PM role. You might consider exponent interview prep to prepare you specifically for the interviews if you were to spend money on something. Does it even make sense to apply for a cs major? Also, I have coursework in marketing and think of myself as someone with decent people skills who can work on any intellectually simulating problem. Most companies pay well for product marketing, probably even better than PMs (depends on how large both teams are). The product case category consists of the following types of questions: Guesstimate Product improvement Product design Metrics Execution How to use the four-week schedule. Some see it encompassing marketing, others don't. It appears the only requirement to be a product manager is five years experience as a product manager. It could be you oversee and serve as an expert in a specific area of marketing for the company, or it may mean you manage an entire marketing team. In the schedule, the white boxes refer to steps required to prepare for behavioural questions, and the blue boxes refer to preparation for product questions. My advice, figure out what you want to do within marketing. Entry level positions are really rare, probably because the work relies very heavily on understanding the wider GTM process which includes many We would like to show you a description here but the site won’t allow us. Most responses have already hit the nail on the head. Manager, Product Marketing usually is a manager/leader for product marketing Product Marketing Manager manages no one and is an IC. As an analyst, I work mostly with data. As a pmm, I’d be doing things I consider more traditional marketing elements. If it’s to have structured learning environment and to work with a close cohort of product folks, then sure it’s worth it. This is also comparable to my reports, no difference between men and women. Google was my best friend. ) Here's a (inaccurate) analogy that nonetheless illustrate what it is. I am in the process of looking for Sr. They’re essentially worthless in the eyes of hiring managers. I work as a marketing analyst and really enjoy what I do. Product marketing is by itself a function within a business that supports product, sales and marketing in many ways. What I do know well is the product, the customer and how to tell the customer's story to those updating the product so they can understand the customer. Messaging and positioning, sales enablement, pitch work, etc. And you’re right. I've been trying to find an opportunity to move into a product manager role since 2015. I have not worked with product marketing managers, we just have a marketing division that we bounce off so I guess you could say that PM's end up doing some of the marketing work anyway. Jan 15, 2024 · So here are two separate Reddit product management subthreads written by veterans (a decade of experience each in product) worth taking a look at. They ensure each cog in the machinery is well-oiled, aligned, and aligned on a singular vision. Both have their value and it’s a minefield of personal feelings and identity to really say which is more or less valuable. Can’t take a full funnel/full channel approach to marketing without expertise throughout the team. Actually, I remember the Corning recruiters pitching the fact that when you account how little they work and how cheap Corning, NY is compared to NYC, their equivalent hourly pay was like 2-3x Welcome to the Product Marketing community. 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